Complete Brand System

AQORE / ZENOPLE

Logo · Color · Typography · Social Templates · Usage Guidelines

A modern, minimal, and professional brand identity engineered for the US staffing software market — built to earn trust at first glance and convert at every touchpoint.

01Logo System 02Color Palette 03Typography 04Social Templates 05Usage Rules
02

Color Palette

A Copper & Slate system — authoritative navy anchors trust, copper signals premium intelligence, and warm cream ensures approachability. Click any swatch to copy its hex value.

Navy Depth #1B2A4A Primary · Backgrounds · Headlines
RGB 27, 42, 74 CMYK 64, 43, 0, 71
Copper Signal #B87333 Accent · CTAs · Highlights
RGB 184, 115, 51 CMYK 0, 38, 72, 28
Warm Cream #F5F0EB Backgrounds · Cards · Paper
RGB 245, 240, 235 CMYK 0, 2, 4, 4
Slate Body #2F3640 Body text · Secondary UI
RGB 47, 54, 64 CMYK 27, 16, 0, 75

Extended Palette

#0F1A2ENavy Deep
#243659Navy Mid
#3D5A8ANavy Light
#7BA3CCSky Tint
#D4A574Copper Light
#8B5523Copper Dark
#E8E0D5Cream Dark
#FAFAF8Pure White

Color in Context

Primary CTA
Book a Demo →

Copper on Navy — maximum contrast, high urgency

Secondary CTA
Download Scorecard

Navy outline on Cream — mid-funnel, lower commitment

Metric Callout
40M+
Impressions Delivered

Copper numerals on white — data-forward, trustworthy

Alert / Flag
⚡
Red flag: CTR below 0.3%

Copper accent for alerts — consistent system language

03

Typography System

Plus Jakarta Sans drives authority and clarity across all UI and marketing. Instrument Serif adds editorial warmth for pull quotes and hero moments. Space Mono handles data and code.

Display & UI — Primary
Plus Jakarta Sans
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
0123456789 !@#$%&*()
Light 300 Regular 400 Medium 500 SemiBold 600 Bold 700 ExtraBold 800
Use for: Headlines, UI labels, CTAs, navigation, body copy, data tables
Editorial Accent — Secondary
Instrument Serif
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
0123456789 — " " ' '
Regular 400 Italic 400
Use for: Pull quotes, testimonials, hero sub-headlines, editorial moments
Data & Code — Tertiary
Space Mono
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
0123456789 $4,200 40M+ 250%
Regular 400 Bold 700
Use for: KPI numbers, code snippets, metric callouts, pricing tables

Type Scale

RoleSizeWeightLine HeightTracking
Display / Hero72–96px8001.05−0.03em
H148–56px7001.1−0.02em
H232–40px7001.2−0.01em
H324px6001.30
Body Large18px4001.70
Body16px4001.60
Caption / Label12–13px500–6001.4+0.06em
Eyebrow / Tag11px7001.4+0.12em

Live Specimen

STAFFING SOFTWARE · B2B SAAS

US staffing agencies place more candidates with Zenople.

"The single most effective switch we made in 2025 — our team reclaimed 12 hours a week."

Zenople eliminates the manual data entry, broken integrations, and payroll workarounds that cost the average 20-recruiter agency $4,200/month in lost productivity. Built exclusively for US staffing operations.

04

Social Media Templates

Production-ready templates for LinkedIn and Instagram. Each template is built on the brand system — consistent, recognisable, and optimised for the staffing B2B audience.

05

Usage Rules

Consistency is the foundation of brand trust. These rules protect the system's integrity across every touchpoint — from a LinkedIn ad to a sales deck to a product UI.

✓ Do

  • Use the primary navy/cream combination for all marketing materials
  • Maintain minimum clear space equal to the cap-height of "A" around the logo
  • Use Plus Jakarta Sans for all UI text and marketing copy
  • Reserve Instrument Serif exclusively for pull quotes and testimonials
  • Use copper (#B87333) only for primary CTAs, key data points, and logo accents
  • Maintain the wordmark hierarchy: AQORE large, ZENOPLE smaller in copper
  • Use Space Mono for all numeric KPIs and metric callouts
  • Apply the logo on approved backgrounds only (white, cream, navy, black)
  • Scale the logo proportionally — never stretch or distort
  • Use sentence case for body copy; ALL CAPS only for eyebrows and labels

✗ Don't

  • Never place the logo on a busy photographic background without a clear zone
  • Never use gradients on the logo mark or wordmark
  • Never change the copper accent color to any other hue
  • Never use the logo at sizes below 24px height (icon) or 80px width (full lockup)
  • Never use generic fonts (Inter, Roboto, Arial) in any brand material
  • Never use purple, green, or red as accent colors — copper is the only accent
  • Never separate the icon mark from the wordmark in primary contexts
  • Never use Instrument Serif for body copy or UI elements
  • Never apply the logo in low-contrast situations (e.g., copper on cream)
  • Never add drop shadows, outlines, or effects to the logo

Brand Voice & Tone

⚡

Direct

Lead with the outcome, not the feature. "Place 40% more candidates" not "Our AI-powered platform enables enhanced placement velocity."

📊

Data-Led

Every claim anchored to a specific number. "$4,200/month" not "significant cost savings." Specificity builds trust with operations-minded buyers.

🤝

Peer-Level

Talk to staffing agency owners as equals. Use their language: "recruiters," "temps," "placements," "payroll runs" — not "talent acquisition."

🎯

Confident

No hedging. "Zenople eliminates manual payroll" not "Zenople can help potentially reduce some manual payroll tasks." Own the claim.